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HomeeCommerce40% of Polish B2Bs promote on-line

40% of Polish B2Bs promote on-line


Over 90 % of Polish B2B-companies plan to develop ecommerce channels. Round 40 % of enterprise suppliers already promote on-line. For one in 4 corporations in Poland, ecommerce drives over 80 % of income.

These are a number of the findings of a new report commissioned by E-commerce Poland. For the research, 155 Polish corporations providing merchandise, companies and options to companies have been surveyed throughout March and April 2022. The Polish ecommerce market has been rising quick: in 2020, as many as 11 thousand new on-line shops have been launched. Though the B2B department is predicted to develop, it does have its distinctive challenges.

90% of corporations wish to promote on-line

The report reveals that over 40 % of B2B-companies already promote on-line. Of those companies, 1 in 4 say that ecommerce channels generate as a lot as 80 % of their revenues. Furthermore, 1 / 4 expects a big income enhance from on-line gross sales (over 20 %) within the coming 12 months.

Half of on-line enterprise suppliers have been lively for over 5 years.

Most Polish B2Bs have been lively on-line earlier than the pandemic growth in ecommerce. As an example, half of on-line enterprise suppliers have been working longer than 5 years. Conversely, there are not any ecommerce corporations youthful than 2 years outdated. Nonetheless, 90 % of corporations say they wish to begin promoting on-line.

1 in 4 corporations use ecommerce for crossborder

For those who have launched on-line channels, 95 % expertise constructive results comparable to a progress in gross sales and variety of clients. Almost 85 % of surveyed corporations see ecommerce as a method to promote extra cross-border – 1 in 4 corporations already use ecommerce for promoting overseas.

1 in 4 B2B corporations use ecommerce for crossborder gross sales.

Increased IT and advertising and marketing prices

Getting into the B2B ecommerce enviornment additionally has its challenges. Firstly, nearly all of Polish corporations (over 40 %) say {that a} mere 5 % of their trade’s clients store on-line. Moreover, corporations which have began promoting on-line say IT and advertising and marketing prices are increased. For 10 % of B2Bs, conventional gross sales have since decreased.

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