Content material advertising and its shut cousin search engine marketing are the “pull” in lots of promotional plans. Articles, movies, and podcasts draw potential prospects to companies, partaking them with useful, informative, or entertaining content material.
In October 2022, your organization’s content material advertising would possibly embody articles about monetary planning, vacation present choice, Italian or Polish heritage, historic or superstar birthdays, or celebrating Web Day.
What follows are 5 content material advertising concepts your small business can use in October 2022.
1. Monetary Planning Month
The Monetary Planning Affiliation created Monetary Planning Month in 2002 to teach Individuals about monetary planning and the way to save cash. Monetary planning contains matters comparable to retirement planning, property planning, insurance coverage, and investing.
Some have argued that it was no accident that this October observance comes simply forward of the Christmas gift-giving season when so many of us can overspend.
In your firm’s October 2022 advertising, contemplate writing articles associated to monetary accountability and vacation purchases. You would possibly spotlight the worth related together with your merchandise or how looking for presents early with a finances in thoughts would possibly assist your prospects.
You’ll be able to nonetheless intention to promote your merchandise whereas making a case for accountable buying and serving to of us perceive the worth your merchandise and enterprise carry.
2. Vacation Shopping for Guides
‘Tis the season for giving, and your organization’s content material advertising ought to mirror that. October is an effective time to start out selling present guides that includes your finest merchandise and affords for Christmas 2022.
Do you promote magnificence merchandise? Why not put collectively a vacation make-up present information? Or, when you have a house decor enterprise, put collectively a vacation residence present information that includes gadgets for each room.
Not solely will this content material profit your prospects as they search for vacation presents, however it can additionally function a reminder that your organization exists with compelling merchandise.
3. Heritage Month
October is each Italian-American and Polish-American Heritage Month. It’s subsequently a possibility to create content material celebrating the various contributions to America of Italian and Polish immigrants and their households.
For instance, a enterprise promoting energy tools would possibly create content material describing how the wave of Polish immigration from 1870 to 1914 contributed to vital progress in U.S. public works and personal building.
A western clothes and footwear retailer would possibly create content material concerning the Italian artisans who primarily created the cowboy look. Pio Serratelli, an Italian, began his hat-making enterprise in 1878. Many contemplate Serratelli as a few of the finest western hats ever made. Likewise, well-known bootmaker Tony Lama, recognized for the cowboy boot firm he began, was additionally Italian.
Throughout the business your small business serves, there’ll virtually actually be a possibility to have fun Italian-American or Polish-American heritage that will resonate together with your prospects.
4. Well-known Birthdays
A staple of “tradition” or “life-style” content material advertising is to create posts about well-known people across the time of their birthdays. This tactic will be glorious if there’s a connection between your merchandise, prospects, and the person you function.
A mini-biography a few superstar would possibly tie in nicely together with your merchandise. For instance, a males’s attire retailer may profile actor Zach Galifianakis’ model utilizing press pictures. The article may finish with product strategies for the same look.
Listed here are a number of examples of the people you would possibly write about round their birthdays.
- President Jimmy Carter
- Julie Andrews
- Zach Galifianakis
- Annie Leibovitz
- Mahatma Gandhi
- Tessa Thompson
- Al Sharpton
- Gore Vidal
- Susan Sarandon
- Charlton Heston
5. Web Day
On October 29, the world celebrates Web Day to commemorate the creation of the primary web site by Tim Berners-Lee in 1991. The easy web page has solely quick textual content studying, “It is a check.”
Whereas that will not sound like a lot, it’s exhausting to think about a world with out the web. In the present day, the web has turn into an important a part of our lives.
For this would-be vacation, discover a solution to join the services or products you promote to the emergence of the world vast net.