- Shoppers and senior administration need insights and never knowledge
- As SEOs and digital entrepreneurs we spend hours swimming in knowledge however how do you get sensible about your reporting?
- Alex Medaward helps you utilize Google Information Studio options to rework boring and complicated knowledge into significant, presentable, and interactive studies your shoppers will love
Google Information Studio is a robust and versatile reporting instrument that can be utilized to create insightful and visually interesting studies in your shoppers.
The “old fashioned” means of reporting and sharing analytics with shoppers usually entails the lengthy and tedious strategy of manually downloading analytics and search knowledge, then filtering and formatting the info in a spreadsheet, creating visuals from scratch, and typing out insights.
Just a few hours later, you may have a bunch of knowledge that you simply then need to make presentable and easy-to-understand for shoppers.
With Google Information Studio, you’ll be able to simply create studies which might be visually interesting and simple to grasp.
You may even match all of your colours and fonts to offer your studies a extra polished look.
It’s straightforward to see, whether or not you’re an company or freelancer, that the previous means of reporting is just not solely time-consuming, but it surely’s additionally susceptible to further confusion and questions from shoppers.
A lot so, that you could be even restrict reporting altogether to prime shoppers or retainers above a sure threshold.
Google Information Studio presents a a lot simpler and quicker solution to create and even automate studies.
With Google Information Studio, you may have a free and versatile dashboard to rework boring and complicated knowledge into significant, presentable, and interactive studies your shoppers will love.
With Google Information Studio, you’ll be able to simply create studies which might be visually interesting and simple to grasp. You may even match all of your colours and fonts to offer your studies a extra polished look.
This manner, you’ll be able to spend extra time on technique and evaluation, and fewer time on knowledge crunching.
1. Report on nearly something
At the start, google knowledge studio lets you hook up with quite a lot of knowledge sources, together with google sheets, google analytics, and google adverts.
Specializing in google analytics knowledge, Google Information Studio offers you the flexibility to report on nearly something you’ll be able to consider out of your consumer’s web site.
This contains web site site visitors, conversions, ecommerce transactions, and even customized occasions.
The probabilities are limitless!
Featured Google and accomplice connectors
- Google Advertisements
- Google Analytics
- Google Search Console
- Youtube Analytics
- Fb Advertisements
- Google Tendencies
- DCM (Marketing campaign Supervisor 360)
- DV 360 (Show and Video)
- And 600+ extra
2) Add customized graphs and charts that impress
One other nice characteristic of google knowledge studio is the flexibility to create customized graphs and charts.
This may be extraordinarily useful in conveying complicated info in an easy-to-understand visible format.
Your shoppers are certain to understand with the ability to see the info that they care about most introduced in a visually interesting means.
Create interactive and filterable studies
One other nice characteristic of google knowledge studio is the flexibility to create interactive and filterable studies.
Which means your shoppers can simply filter the info that they need to see and work together with the studies in a means that is smart for them.
It is a large step up from conventional reporting!
3) Seamlessly share and management entry
Gone are the times of getting to ship giant and unwieldy Excel information forwards and backwards between you and your shoppers.
With google knowledge studio, you’ll be able to simply share studies along with your shoppers in only a few clicks. It’s also possible to restrict what knowledge your shoppers have entry to, in order that they solely see the knowledge that’s related to them.
Google knowledge studio presents quite a lot of methods to share studies along with your shoppers.
Reviews may be simply exported as PDFs, photos, or they are often shared immediately by google drive. This makes it straightforward in your shoppers to entry their studies from wherever, at any time.
With only a few clicks, you’ll be able to share your studies with anybody, privately, or by a hyperlink, with out having to fret about giant file sizes or compatibility points.
Want to offer somebody edit entry? No downside.
Google Information Studio makes it straightforward so as to add and take away customers out of your studies.
Don’t sweat the value – it’s free!
The most effective issues about google knowledge studio is that it’s free to make use of!
Your shoppers gained’t be billed to entry their studies, irrespective of how typically they view or obtain them.
This makes google knowledge studio an especially cost-effective resolution for report creation and sharing.
4. Make the most of done-for-you templates
Google knowledge studio presents quite a lot of templates that you should utilize to create your studies.
These templates are nice for getting began, or for creating studies in a rush.
All it is advisable to do is choose the template that you simply need to use after which customise it to match your wants. It’s actually that straightforward.
There are at present over 100 templates accessible, with extra being added on a regular basis.
Whether or not you’re in search of a easy report template or one thing extra complicated, google knowledge studio has you lined.
5. Add customized branding for you (and your shoppers)
The most effective issues about google knowledge studio is you can simply add your individual branding to your studies.
It is a nice solution to make your studies stand out and to point out your shoppers that you simply’re severe about your enterprise.
With google knowledge studio, you’ll be able to simply add your individual emblem, shade scheme, and even customized fonts. This makes it straightforward to create studies which might be really distinctive and that replicate your model.
6. Reply questions forward of time with built-in insights
It’s not all the time potential to be accessible to reply your shoppers’ questions 24/hours a day. However with google knowledge studio, you may be!
Google Information Studio presents the flexibility so as to add built-in insights to your studies.
Anxious about your shoppers not understanding one thing?
With google knowledge studio, you’ll be able to add textual content or video annotations to your studies. It is a nice solution to clarify complicated ideas, or to supply further info that is likely to be useful to your shoppers.
7. Make your studies stand out with highly effective cross-channel comparisons
Get the entire image with a 360-degree view!
Google knowledge studio offers you the flexibility to see all your knowledge in a single place.
It is a nice solution to get a whole image of your small business, and to determine any potential areas of enchancment.
Simply hook up with a number of sources of knowledge, together with google adverts, google analytics, google search console, fb, and extra.
You may then use this knowledge to create studies that present how your small business is performing throughout all channels.
It is a nice solution to determine any areas of enchancment, and to make it possible for your shoppers are getting probably the most out of their knowledge.
8. Save time by automating your reporting course of
Emails, texts, and social media posts may be an effective way to maintain your shoppers up-to-date on your small business. However what if there was a better means?
You may simply automate and schedule studies.
It is a nice solution to make it possible for your shoppers all the time have probably the most up-to-date stats.
Embed in your web site
Google knowledge studio makes it straightforward to create studies that may be embedded in your web site.
There are a variety of the reason why embedding a google knowledge studio report in your web site may be helpful in your shoppers.
First, it might assist to extend transparency and belief.
By displaying studies in your web site, you’re giving your shoppers quick access to all the knowledge they want in a single place beneath your model title.
Second, assuming your consumer is sharing your report with related stakeholders, they are going to be sharing your web site hyperlink as an alternative of a Google hyperlink.
This may in flip, enhance site visitors to your web site and improve the chance that they are going to return.
9. Get vital suggestions out of your shoppers
Moreover, by embedding a Google type survey url on the finish of your google knowledge studio report, you’ll be able to collect vital suggestions out of your shoppers.
This can assist you to determine any areas of enchancment and be sure that you’re offering the very best service to your shoppers.
It is a highly effective reporting instrument that can be utilized to create beautiful studies in your shoppers.
By profiting from the options and ideas listed above, you’ll be able to create studies which might be really distinctive and that can impress your shoppers.
Alex Medawar is Senior Media Supervisor at Performics and creator of Alex Medawar.com. As a seasoned digital media professional, Alex Medawar focuses on B2B paid search marketing campaign administration and technique for international manufacturers within the tech house. Using a data-driven method, Alex believes that each small companies and huge enterprises alike can converse to their viewers and drive outcomes inside the digital media panorama.
Subscribe to the Search Engine Watch e-newsletter for insights on search engine optimization, the search panorama, search advertising, digital advertising, management, podcasts, and extra.