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A Marketer’s Information To TikTok Analytics

Whereas TikTok could be all enjoyable and video games for customers, entrepreneurs know higher.

This social media channel is stuffed with important metrics to assist manufacturers create extra partaking and related content material for his or her audiences, so let’s get proper to it: TikTok analytics.

Learn under to study what you’re searching for on TikTok’s analytics platform, the best way to interpret the info you discover, and the best way to use that knowledge to develop your model’s presence.

Accessing Your TikTok Analytics

The very first thing to know is that you will need to have a enterprise or an influencer account to entry TikTok analytics reasonably than a typical account.

Make the change to an expert account by:

Faucet the Hamburger icon (upper-right)> Settings & Privateness > Handle Account > Swap to a Enterprise Account > Choose your online business class.

TikTok analyticsComposite picture: screenshot from TikTok, annotations by creator, September 2022

When you’re set, you possibly can navigate to your analytics by:

Faucet the Hamburger (upper-right) > Click on Creator Instruments > Click on Analytics.

TikTok analytics creator toolsScreenshot from TikTok, September 2022

Reviewing TikTok Analytics Information

Whenever you navigate your analytics web page, you will note three completely different classes on the high of your display that you could click on into for extra knowledge: Overview, Content material, and Followers.


Like different social analytics platforms, TikTok gives a snapshot of how your content material has been performing over a choose interval and the % improve or lower for the reason that earlier interval (proven in blue).

This knowledge contains two important elements of your channel:

  • Video views: Proven in a graphical format, you possibly can simply select traits over the past month in your channel concerning how many individuals watched your movies.
  • Profile views: Right here, you will note the variety of likes, feedback, and shares for every video you’ve posted over a given interval.

Extra metrics supplied beneath the Overview tab embrace:

  • Likes: The variety of likes your movies acquired within the chosen date vary.
  • Feedback: The variety of feedback your movies acquired within the chosen date vary.
  • Shares: The variety of shares your movies acquired within the chosen date vary.
  • Followers: The whole variety of customers that observe your account and the way that has modified inside the chosen date vary.
  • Content material: The variety of movies you might have shared within the chosen date vary.


Whenever you scroll down on that very same overview web page, you’ll subsequent see that you could click on into your “followers” analytics (additionally discovered as a tab on the high of your display, as proven above).

Right here you’ll be capable of see:

  • What number of followers your account has.
  • Your follower development proportion for the reason that earlier interval you chose.
  • Demographic details about your followers, equivalent to gender and placement.
  • The hours your followers are most lively.
  • The times your followers are most lively.
  • The sounds your followers have listened to.

Though the precise analytics web page may not seem like a lot, we take into account this the important metric TikTok gives (extra on this later).

Content material

Your analytics web page’s “content material” tab is a good way to see which content material you submit is getting essentially the most consideration.

You will note this tab damaged up into a number of subsections exhibiting knowledge from the final seven days, together with:

  • Video posts: Right here, you possibly can see the final 9 movies you posted and decide which video had the very best variety of views.
  • Trending movies: The movies with the quickest development fee in views over the past week are offered right here.
  • Video views by part: Right here, you possibly can see if folks discovered your video by way of your profile, another person’s profile, or for those who appeared of their feed.
  • Video views by area: This helps you perceive the place your content material is resonating geographically.
  • Common watch time: We love this metric as a result of it helps present you what’s partaking!
  • Whole playtime: In contrast to common watch time per video, your whole playtime exhibits you a cumulative watch time for anybody who has watched your movies.

Be aware: When you’ve got greater than 1,000 TikTok followers, you’re eligible to host Reside TikTok movies. With Reside movies comes one other analytics web page so that you can see exactly how your dwell video carried out. Discover ways to get began with a dwell TikTok video right here.

Additional: Whole Engagement Charges

SocialChamp gives a bit hack that will help you get one other metric that could possibly be helpful: whole engagement charges.

Simply observe one of many under formulation to calculate this quantity:

formula for tiktok engagementPicture from creator, September 2022

Monitoring TikTok Hashtags

Metrics surrounding hashtags aren’t present in the identical place because the metrics mentioned above. Nevertheless, it’s nonetheless value analyzing completely different hashtags in your area of interest and seeing the variety of occasions a submit with a specific hashtag has been seen.

To search out this knowledge, use the Search bar to discover a hashtag.

Right here, you’ll be capable of see the variety of views that hashtag has, the highest movies that use the hashtag, and associated hashtags.

TikTok Analytics hashtagsComposite picture: screenshots from TikTok, collage by creator, September 2022

Utilizing TikTok Analytics To Develop Your Channel

Every part of TikTok analytics supplies you with the precious perception wanted to develop your web page and affect the precise viewers. Listed here are the three important takeaways:

Know The Best Occasions To Submit Content material

That is low-hanging fruit. See when (the day and time) your followers are partaking on the platform, and that’s when you must purpose to submit.

Perceive The Movies That Folks Like The Finest

Take a look at which movies folks have interaction with essentially the most via likes, feedback, and watch time.

Should you discover that your humorous movies outperform your informative ones, what to do!

These metrics ought to assist information your content material creation technique.

Uncover What Is Working With Your Viewers Past Your Web page

Take a look at the analytics for widespread sounds your viewers likes and what hashtags they’re utilizing, and begin incorporating these into your future movies.

Last Ideas

Adore it or hate it, TikTok isn’t going anyplace anytime quickly.

Even when your viewers isn’t on TikTok but, we suspect increasingly will undertake this platform, simply as they finally did with Instagram.

So, getting a head begin on understanding the way it works and making a channel that resonates with and engages your audience is finest. (Bear in mind, you possibly can all the time repurpose your TikTok content material for platforms like Instagram and Fb!).

Comfortable analyzing!

Extra sources:

Featured Picture: Petryshak/Shutterstock



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