Belgian ecommerce commerce affiliation BeCommerce has launched a brand new trustmark for adverts by influencers. The trustmark goals to stop fraudulent gross sales on social media. Belgian shoppers can now simply verify whether or not an influencer complies with European laws.
Fivefold enhance in fraudulent commercials
In response to the Belgian Federal Public Service for Financial system, on-line fraud is an issue that’s turning into increasingly distinguished in Belgian ecommerce. The federal hotline acquired 773 stories of fraudulent commercials in 2021, which was a fivefold enhance when in comparison with the 155 acquired stories in 2020. The full quantity that customers spent on these adverts was multiplied by 4, to eight.6 million euros in 2021.
The brand new trustmark is a separate product from BeCommerce’s present one.
To stop additional fraud, BeCommerce and former state secretary for Shopper Affairs Eva de Bleeker have created a trustmark for influencers. The brand new trustmark is a further product, separate from BeCommerce’s present trustmark for on-line shops.
Consistent with European laws
To be able to obtain the trustmark, influencers must adjust to European laws, in addition to the rules set by the Belgian FPS for Financial system. Certainly one of these guidelines is that influencers must make it possible for their adverts are acceptable and never deceptive. Additionally they want to incorporate the phrases “sponsored” or “advert” when they’re recommending a product as a part of an association with an organization.
‘We’re one step nearer to a protected web setting for Belgian shoppers.’
In response to the EU laws, influencers additionally want to incorporate their enterprise handle on their social media channels. This raised privateness considerations, as most influencers make money working from home. Belgian influencers can now use BeCommerce’s handle on their channels, to guard their privateness. “With the event of this trustmark we’re one step nearer to a protected web setting for the Belgian shopper”, says Sofie Geeroms, managing director at BeCommerce.