Benelux’s main market Bol.com now has 50.000 companion sellers. The previous three years the variety of retailers virtually doubled. Companions are liable for 60 p.c of the platform’s income within the first quarter of 2022. The expansion in sellers is slowing down after the pandemic, although.
Bol.com, the Dutch competitor for Amazon, began promoting by way of companions in 2011. One third of all companions presently makes use of Bol.com’s fulfilment service. The ecommerce platform expects this to develop to a whopping 90 p.c by 2025. However the progress in companions is slowing down after the pandemic.
‘Variety of sellers virtually doubled in 3 years’
Bol.com now consists of fifty.000 third-party sellers. This quantity has grown considerably over the previous couple of years: in three years time the quantity of retailers virtually doubled. The most important improve passed off in 2020, when 10.000 companions joined.
In 2020, 10.000 companions joined the platform.
41 million merchandise
Almost all third-party retailers are situated within the Netherlands and Belgium, in accordance with Bol.com, except for a handful from elsewhere within the European Union. Partly due to sellers, Bol.com now affords 41 million merchandise in ‘dozens of classes’.
Bol.com presently has 13 million Dutch and Belgian prospects.
Throughout peak 12 months 2020, the product vary grew with 12 million objects, a rise of 42 p.c. The platform presently has 13 million Dutch and Belgian prospects.
Companion progress slows down after 2020
Though 8.000 companions joined between April and September of 2020, the expansion slowed down over the identical interval in 2021 with simply 2.000 new retailers. Between 2021 and 2022 much less companions have joined. The query is whether or not the expansion continues after the height through the pandemic. Nonetheless, Bol.com expects continued progress and is doubling their warehouse area accordingly.