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HomeeCommerceCharts: Ecommerce Penetration of International Retail

Charts: Ecommerce Penetration of International Retail


Cowen Inc. is a U.S.-based multinational funding financial institution and monetary providers firm. In Could 2022, Cowen’s analysis staff launched its fifth annual “US eCommerce Disruption” report, an in-depth research of all U.S. retail sectors.

In keeping with Cowen’s mannequin, penetration in key classes corresponding to meals and beverage, consumables, and furnishings and residential furnishings would be the major drivers of U.S. ecommerce development.

The pandemic accelerated shoppers’ digital buy habits. Information from Cowen discovered distinctive development in U.S. on-line grocery gross sales. Cowen’s proprietary survey of two,500 U.S. shoppers discovered that 38.5% of respondents’ households had used on-line grocery supply within the earlier month throughout Q1 2022, double the 19% in This autumn 2019, the final pre-pandemic survey.

GlobalData Plc is a U.Okay.-based knowledge analytics and consulting firm. In keeping with GlobalData’s Q1 2022 client survey, 58% of consumers worldwide, on common, anticipate growing or sustaining on-line grocery procuring within the following months. The chances differ, from 33% in Switzerland to 91% in China.

Throughout all world areas, ecommerce as a share of retail gross sales is growing. In keeping with a June 2022 report from Morgan Stanley, in some areas of Southeast Asia and Latin America over the subsequent 5 years, ecommerce may develop by 17% and 20%, respectively.

Brian Nowak, a Morgan Stanley fairness analyst overlaying the U.S. web trade, said, “We imagine that the Covid-driven bump is not going to flatten future e-commerce development. The world over, we’ve but to see a ceiling for e-commerce penetration. Whereas the rise of e-commerce throughout the first yr of Covid-19 in 2020 is well defined, the truth that development endured in 2021 is proof of an actual behavioral shift to procuring on-line.”

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