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HomeeCommerceDutch on-line gross sales grew 9% in first half 2022

Dutch on-line gross sales grew 9% in first half 2022


Throughout the first half of 2022, customers within the Netherlands spent 16.1 billion euros on-line. This can be a 9 p.c progress when in comparison with the identical interval a yr earlier. The expansion largely stems from an increase in on-line gross sales of companies.

In whole, Dutch customers positioned 168 million purchases on-line within the first 6 months of 2022. This can be a discovering from the most recent Thuiswinkel Market Monitor, which exhibits shopper spending in ecommerce within the Netherlands.

On-line gross sales of merchandise price €5.3 billion

The net gross sales of merchandise got here to a complete of 5.3 billion euros, which is greater than what customers used to spend on on-line merchandise earlier than the outbreak of the coronavirus (3.3 billion euros in 2019). Nonetheless, the variety of on-line purchases of merchandise within the first two quarters decreased by 14 p.c, in comparison with final yr.

‘Customers have develop into accustomed to purchasing on-line.’

“Customers have develop into accustomed to purchasing on-line. Individuals are opting extra typically for a mixture of on-line and offline purchasing”, explains Marlene ten Ham, director at Thuiswinkel.org. “A very powerful exception to the decline might be seen within the Meals/Nearfood class. On-line grocery purchasing stays in style.”

Service classes grew strongly

Particularly, the net gross sales of companies grew strongly within the first half of this yr. Gross sales of Package deal Holidays grew by 129 p.c, gross sales within the Tickets for Points of interest & Occasions class grew by 104 p.c when in comparison with Q2 2021.

‘In whole, customers spent €2.5 billion on-line on companies.’

Customers additionally spent extra in these classes, on common. The service trade in Q2 this yr has a better gross sales stage than earlier than corona, with a complete of two.5 billion euros. In 2019, the trade reached a turnover of two.3 billion euros in Q2.

Greater use of smartphones

The analysis additionally discovered that one in three on-line purchases was accomplished on a smartphone. Most of those purchases on smartphones had been carried out within the classes Meals/Nearfood, Tickets for Points of interest & Occasions and Clothes. The preferred machine continues to be a laptop computer (51 p.c), though it was used lower than a yr earlier (a lower of 4 p.c).

iDEAL nonetheless hottest

Most on-line orders had been paid for with iDEAL (70 p.c). The second commonest on-line cost technique is the creditcard (8 p.c). Moreover, when taking a look at on-line orders on smartphones, extra of them had been paid for with iDEAL (72 p.c) than a yr earlier than (68 p.c). That is brought on by the rise of utilization of iDEAL within the Meals/Nearfood class.

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