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Ericsson exec displays on altering auto trade

Ericsson helps greater than 20 million automobiles throughout 150 international locations with its automotive portfolio

This week, Ericsson is on the Monetary Instances’ Way forward for the Automobile convention in London, an occasion the telecom vendor has been attending since 2017. As Åsa Tamsons, the corporate’s senior vice chairman and head of Enterprise Space Applied sciences and New Companies, instructed RCR Wi-fi Information, Ericsson’s rising participation within the automotive sector displays a a lot bigger shift for auto OEMs and telecom firms around the globe.

Historically, the automotive trade is one the place the bodily product — oftentimes, a automotive — is iconic, and due to this fact, such occasions usually characteristic an abundance of flashy pictures. Nevertheless, this yr, Tamsons shared that she has but to see a “single image” as a result of apparently, the automotive itself isn’t actually the main target. As a substitute, she mentioned, she has heard a whole lot of speak of software program and connectivity. “I simply got here off stage, and what I discovered thrilling from listening to all the opposite audio system on stage… [was] what number of instances the phrase ‘linked providers,’ or the phrases ‘cloud’ and ‘connectivity’ [were] talked about,” she mentioned.

“That is telling. The truth that the entire trade…  is speaking about linked providers, and easy methods to safe a constant and seamless expertise of managing the product,” she continued. “That makes it very easy for [Ericsson] to be related.”

Whereas Ericsson has solely attended FT’s convention for the previous 5 years or so, the corporate’s automotive journey actually started 15 years in the past, in accordance with Tamsons, as a result of that’s when it first kicked off 5G analysis.

“When the analysis crew began 5G growth, there was a give attention to enterprises [and] industries as a result of they weren’t utilizing mobile as a part of their connectivity spine,” she defined. Because of this, issues like ultra-low latency, resilience and superior security measures — all parts which might be important in an industrial surroundings — had been central to 5G’s growth from the very starting.

These parts, after all, are additionally essential for automotive linked providers; thus, the telecom and auto industries got here collectively.  

“Ten years in the past, we began to attach a whole lot of automotive providers… primarily with LTE and IoT,” Tamsons mentioned. “We [are now] growing a linked automobile platform to assist automotive OEMs to launch software program providers and app enablement for functions which might be utilizing connectivity and cloud.”

At present, Ericsson helps greater than 20 million automobiles throughout 150 international locations with its automotive portfolio. And simply as firms like Ericsson should alter to the brand new function that connectivity is taking part in within the automotive trade, so too should the auto makers. In accordance with Tamsons, extra automotive OEMs in the present day have gotten software program firms, with {hardware} remaining a important part, as properly.

“Each are extraordinarily essential as a result of the {hardware} must be protected [and] safe. That doesn’t go away. However now you could have that and the software program, so that you see an enormous shift within the expertise that you could entice,” she mentioned.

Volvo, Audi and Toyota are simply among the long-established auto OEMs which have acknowledged the significance of connectivity in automobiles and the ecosystem required to assist linked automobiles.

As this transition unfolds, challenges round scale and the necessity for collaboration have emerged, and Ericsson is hoping to handle a few of these ache factors. With regards to scale, Tamsons mentioned she is satisfied that cloud connectivity and software program providers should depend on world normal stacks — it’s simply too costly and tough to develop a brand new working system for every OEM. Moreover, Ericsson is partnering with service suppliers around the globe to simplify the administration of connectivity and cloud orchestration for these auto OEMs and extra simply expose APIs that use connectivity in a standardized method.

Tamsons signaled that there can be extra to see from Ericsson’s foray into the automotive ecosystem: “You’ll see us at increasingly more of these kind of occasions,” she mentioned.



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