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HomeSEOGoogle Analytics 4 integration now out there for Advertisements Supervisor

Google Analytics 4 integration now out there for Advertisements Supervisor


Google lately introduced that net knowledge reporting might be supported inside the Advert Supervisor writer networks.

What this implies. Now once you hyperlink a Google Analytics 4 property to your Google advertisements account, knowledge from that property is out there to view in your Advert Supervisor studies.  

What metrics are measured. Advert site visitors from Google advertisements will present the next metrics in your studies:

  • Advert format
  • Advert supply
  • Advert unit
  • Web page path + question string and display class
  • Advert unit publicity
  • Writer advert clicks
  • Writer advert impression
  • Complete advert income

Technical necessities. To view the technical necessities for linking Google Analytics 4 to Advert Supervisor, you’ll be able to learn the assistance doc right here

Why we care. Viewing and gathering studies on info relating to app monetization and behavioral knowledge from Google Analytics 4 permits advertisers to additional monitor the client journey and supply deeper viewers insights. 


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About The Creator

Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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