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Google Analytics 4 provides conversion, bounce fee, and UTM parameters


Google Analytics 4 is introducing three new metrics to the platform this week. The metrics can be accessible to view throughout explorations, segments, viewers, reviews, and the Google Analytics information API. The brand new metrics added are:

  • Bounce fee
  • UTM time period and UTM advert content material
  • Conversion fee

1. Bounce fee

Bounce fee is the proportion of periods that weren’t accomplished on account of a person exiting the touchdown web page. These periods are the alternative of the engagement fee. The Bounce fee metric is accessible within the Explorations and Reporting Customization.

In GA4, the Bounce fee is calculated otherwise than in Common Analytics. You’ll be able to find out how the brand new metric is calculated within the assist doc.

2. UTM time period and UTM advert content material

These metrics can be found within the Explorations, Reporting, and Viewers Builder. Google has added each a person scope and a session scope dimension. For the UTM content material parameter, you’ll be capable of see the worth assigned to first person handbook advert content material in addition to session handbook advert content material. For the UTM time period parameter, you’ll be capable of view the primary person handbook time period and session handbook time period.

3. Conversion fee

GA4 is now reporting on the conversion fee for any occasion. This contains each the person conversion in addition to the session conversion fee.

You’ll be able to evaluate the discharge announcement from Google right here.

Why we care. Extra information from Google is often a great factor, particularly when it comes after the discharge of a brand new product or function. Extra insights into efficiency metrics ought to assist advertisers diagnose and troubleshoot marketing campaign efficiency points.


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About The Writer

Nicole Farley is an editor for Search Engine Land protecting all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.

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