Technically the brand new function was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a instrument they label “Organise key phrases into advert teams.” This was first delivered to our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson in the present day.
What Google says. Google confirmed the brand new function in an announcement in the present day:
You could possibly all the time manually select so as to add key phrases to advert teams (manually selecting which of them so as to add the place). This function provides the flexibility to make use of an automatic machine studying system the place we advise which advert teams are the very best ones for the key phrases, as a substitute of you manually doing the position.
This could hopefully save advertisers effort and time if they’ve 1000’s of key phrases/advert teams to sift by means of. The power to manually add key phrases nonetheless exists.
Why we care. This new function goals to save lots of advertisers time by routinely allocating key phrases into related advert teams. However similar to with most automation, use with warning. Check, analyze, and regulate as vital.
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