Google has lately added a brand new “Uncover” filter to the Google Purchasing search aspect bar to filter procuring outcomes by Black-owned, Latino-owned, Veteran-owned or Girls-owned companies. I believe this was added at the least a number of months in the past when Google added the smaller shops filter however I’m not 100% certain on timing.
For some searches, you will notice this filter on the left aspect, underneath the title “Uncover.” It lists Black-owned, Latino-owned, Veteran-owned or Girls-owned companies as potential picks – click on on the picture to enlarge:
Google has documented this in its assist paperwork however that doc was up to date someday between July 2021 and April 2022 so as to add this Uncover function within the content material. So I do suppose this was added after Google added the black owned label to Google Purchasing however in all probability across the similar time Google added the smaller shops filter in March 2022?
Hat tip to Shameem Adhikarath who notified me of this on Twitter:
Google Purchasing Filter By “Girls-owned companies”. is it new? pic.twitter.com/Hp9Pjkz7bm
— Shameem Adhikarath (@shemiadhikarath) June 30, 2022
Discussion board dialogue at Twitter.