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How To Rapidly Fill Content material Gaps In Your Technique


Based on Byron White, Founder and CEO of WriterAccess, their goal market is centered round “content material entrepreneurs trying to make the world a greater place with high quality content material as the motive force.”

“That may be a Fortune 500 chief advertising and marketing officer,” White notes, “or a solopreneur who’s now a content material strategist and tasked with creating nice content material.”

Irrespective of the scale of your corporation, WriterAccess can set you up with a streamlined system to place your content material advertising and marketing on cruise management.

How To Quickly Fill Content Gaps In Your StrategyScreenshot from WriterAccess.com, September 2022

“Inside two months, we are able to just about transfer a shopper to automating what they do and never having to reinvent the wheel each time they need 5 weblog posts created for his or her web site,” says White.

Not solely does WriterAccess aid you discover the very best expertise to kick off your content material advertising and marketing initiatives, however additionally they provide a spread of instruments and coaching alternatives.

The Triad Of Energy

“Advance your corporation or company with what we name the Triad of Energy, which is a specifically nice expertise, killer instruments, and superior coaching,” White says. “That’s entry to a whole bunch of classes and keynotes and workshops that we’ve finished, that are all rolled up contained in the coaching portal, very similar to our instruments are all rolled up within the instruments portal, and our expertise are rolled up within the expertise portal.”

So, what precisely is included in every of those portals? Let’s have a look.

Get Entry To Over 20,000 Hand-Screened Content material Entrepreneurs

Via the WriterAccess Expertise Market, you’ll have entry to greater than 20,000 hand-screened:

  • Writers.
  • Editors.
  • Translators.
  • Designers.
  • Illustrators.
  • Animators.
  • Content material Strategists.

Every of those pre-vetted entrepreneurs can simply aid you craft your content material technique and see it to completion, with out having to depart the platform.

Take away The Guesswork – Really feel Sure In Your Freelance Marketer Picks

Your whole future expertise on WriterAccess’ platform are star-rated by buyer critiques mixed with efficiency algorithms, which removes the guesswork and saves you time.

“We’ve made it our level to do a extremely good job of not solely screening expertise, however monitoring their efficiency, and we try this in quite a lot of methods,” says White.

How WriterAccess’ Freelancers Are Vetted

The freelancer screening course of at WriterAccess requires all candidates to be manually reviewed based mostly on a radical:

  • Background examine.
  • Portfolio overview.
  • Ability evaluation.
  • References from previous purchasers.

These metrics are additionally used to validate pay charges and high quality of labor.

They even examine IP addresses to confirm the expertise’s location, which reduces any potential fraud danger.

There’s additionally a reasonably in-depth efficiency monitoring course of, which lends perspective to a freelancer’s commonplace of labor and degree of consistency:

  • Did the expertise meet, exceed, or fall beneath expectations?
  • Did they ship on time?
  • Did they ask for an extension?
  • How a lot back-and-forth occurred between the freelancer and shopper?

One essential factor to notice is that WriterAccess avoids penalizing writers for issues like asking plenty of questions and ensuring they’re up-to-date on what the objectives of a challenge are. That is notably useful when a shopper might not be capable of totally articulate the objectives of their challenge or the particular tone and magnificence they’re on the lookout for.

“You don’t wish to have your efficiency algorithm set off too many unfavorable efficiency traits that is perhaps false claims,” White factors out. “So all of this stuff should be massaged by hand and reviewed by expertise managers that now we have within the platform.”

A majority of these protections present that WriterAccess has the freelancer’s finest curiosity at coronary heart. And what’s extra, they provide essentially the most aggressive charges to make sure they entice the very best expertise in the marketplace.

WriterAccess’ Entrepreneurs Are At all times Forward Of The Curve

WriterAccess hosts an annual Content material Advertising Convention (CMC), the place prospects, writers, and followers collect to be taught what’s new and what’s subsequent in content material advertising and marketing. When the pandemic hit, CMC pivoted to a digital expertise, permitting over 14,000 folks to attend just about.

And later in 2020, WriterAccess launched the WriterAccess Academy, which affords free content material technique masterclass certification to anybody who’s .

Dynamic Instrument Suite Integrates With Semrush, Surfer web optimization, Shutterstock & Extra

Along with the freelancer market, WriterAccess additionally affords quite a lot of intuitive instruments to assist enhance your content material technique.

  • Content material Technique: Create every part from buyer journey maps to inventive briefs to personas, all from inside the platform.
  • web optimization Integrations: The instruments portal even consists of integrations with companions like Surfer web optimization, Semrush, and SpyFu.
  • Premium Inventory Images Entry: With Getty Photographs, Shutterstock, and extra, you’ll be capable of entry a premium collection of photographs and optimize your content material for engines like google.
  • Distant Convention Instruments: Superior voice recording, convention calling, and translation providers assist join you instantly with expertise. Generally, the best approach to convey your concepts and talk your imaginative and prescient for a challenge is by truly talking to the freelancer – and these instruments assist tremendously with that.
How To Quickly Fill Content Gaps In Your StrategyScreenshot from WriterAccess.com, September 2022

Maybe the good and most unusual characteristic is the AI device, which makes use of synthetic intelligence that will help you match expertise with the precise tone and magnificence of a writing pattern you create.

And naturally, as soon as your content material is revealed, WriterAccess has content material analytics accessible to measure the way it performs on the internet.

Whitelabel Content material Advertising Platform For Companies

As a former content material advertising and marketing company itself, WriterAccess is uniquely certified to deal with company ache factors.

“We’ve completely different instruments that businesses can use versus, say, small companies. Companies have a unique set of issues and challenges,” says White.

One instance of that is the White Label Portal supplied inside the platform.

With this characteristic, businesses can rent WriterAccess writers to primarily ghostwrite for the purchasers they’re creating for.

Companies may configure portals for his or her purchasers to log into, the place they’ll approve, reject, and supply suggestions on the content material being created. This enables the company to stay the core relationship facilitator, with WriterAccess as their white-label resolution.

Author Entry Pricing

In fact, as we spotlight the various options accessible inside this strong system, you’re in all probability questioning, “How a lot?”

WriterAccess creates software program for use by SMBs and world manufacturers alike – and that degree of inclusion is mirrored within the pricing.

Memberships with WriterAccess vary from simply $39 per thirty days for a primary plan, to $99 per thirty days for a premium plan. Whereas enterprise plans are decided on a case-by-case foundation, White stresses the significance of protecting these costs equally cheap for the providers supplied.

“We don’t wish to cost three to 5 thousand {dollars} a month for an enterprise-level resolution to make use of our software program, simply because they’re enterprise,” White says. “We’ve had a unique perspective – We’re like, ‘let’s make our software program reasonably priced for anybody and everybody.’”

Why WriterAccess?

There are such a lot of freelance market choices on the market, so why select WriterAccess?

“I feel the place we differ is in our philosophical strategy to {the marketplace}, the place we comply with an idea-led, platform-centered, process-driven enterprise,” says White.

Consideration to element is in the end what separates WriterAccess from the competitors and makes them well worth the funding. Each step of the method is well-thought-out and nobody will get left behind. Whether or not you’re a small enterprise or enterprise or company, you possibly can belief that your WriterAccess expertise will likely be crafted with you in thoughts.

It’s additionally evident that WriterAccess understands freelancer-client interplay concerns. Not solely are prospects assured the very best instruments and providers, however freelancers are paid pretty and shielded from unfair scores.

“Our expertise will get paid the very best charges, and our prospects get the very best software program,” says White.

One factor that actually stands out is their 100% Delight Assure. With this providing, WriterAccess provides you the peace of thoughts of understanding that if something goes improper in your dealings with a freelancer, you’re lined, it doesn’t matter what.

“From day one, now we have assured the standard of our work,” White states. “In the event you’re not proud of even a single article, we ask that you just inform the author what’s improper with it, so the author can be taught the place they went improper and try to repair it. But when they repair it and it’s to not your satisfaction, you don’t pay, interval. The tip. No questions requested.”

For anybody trying to save time, power, effort, and cash in connecting with top-tier content material creators and getting high-quality outcomes, a service like WriterAccess is invaluable.



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