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Instagram’s Most important Feed Is Going Full Display screen

Meta CEO Mark Zuckerberg introduced that Instagram will quickly start testing a full display redesign of its important feed.

If you happen to blinked you will have missed Zuckerberg’s announcement, because it was made through an Instagram story.

Listed here are some screenshots displaying a earlier than (prime) and after (backside) comparability of the brand new design:

Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.


Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.

This makes Instagram look extra like a TikTok clone, with the content material taking on your complete size of the display.

A small space at backside is reserved for navigation, whereas each different aspect is overlayed on the content material.

To treatment any confusion across the new design, Zuckerberg follows up by clarifying pictures will proceed to be an necessary a part of Instagram.

The redesign won’t flip the Instagram into movies solely.

Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.

In case you possibly can’t see the photograph above, Zuckerberg’s assertion reads:

“We wish to make it simpler to find content material and join with buddies.

Images are nonetheless an necessary a part of Instagram, and we’re engaged on methods to enhance the way in which they present up in a full-screen feed too.

Some individuals will begin seeing this check quickly.

Exited to listen to your suggestions.”

Will probably be fascinating to see how this works in execution, as Instagram pictures are at present not uploaded in full display dimensions.

With the intention to pull this off, the app will probably must crop off the perimeters of the photograph, which might lead to a lack of element.

Zuckerberg’s dedication to preserving the photo-sharing expertise on Instagram is in distinction with what Adam Mosseri, Head of Instagram, has been saying for the previous yr.

In July 2021, Mosseri went so far as saying: ‘we’re now not a photograph sharing app.’

In late January, Mosseri outlined his plans for Instagram this yr, saying movies and messaging are prime priorities.

Whereas pictures will nonetheless be a part of the brand new Instagram feed, it’s clear this isn’t seen as a development space for the corporate.

Video, particularly short-form video, is the expansion driver proper now. Even Fb is shifting its focus to video, a pivot that was prompted by a inventory plunge in February.

Just lately, an inner memo that went out to Fb staff introduced imminent plans to restructure the feed round video.

There’s no assure the funding in video will repay. It has as a lot potential to drive away loyal customers because it does attracting new ones.

It’s a threat, to make sure. It’s probably we’ll have solely new Instagram and Fb feeds earlier than the yr is out, so be ready for modifications.

Featured Picture: Natallia Ustsinava/Shutterstock



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