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Let’s Strive, a model of Earth Crust Pvt, Ltd. that makes wholesome snacks for Indians, has secured an undisclosed quantity of Seed fund from Enterprise Catalysts, an built-in incubator and accelerator. The spherical additionally witnessed participation from Aman Gupta (founder, Boat Way of life), Prateek Nijhawan (Julius Baer), Kiran Kumar (ex-Pepsico India Head) and Prateek Sabharwal (ex-Pepsico’s Kellogg’s director).
“With a development of 40 occasions yearly, and having expanded 4 occasions final 12 months, Let’s Strive has acquired an explosive response from its prospects in India and desires to achieve 1 crore households by the top of two years. The Seed funding from Enterprise Catalysts has are available at a really thrilling time for Let’s Strive, and is step one in the direction of changing into the quickest rising snack model in India,” mentioned Nitin Kalra, founder, Let’s Strive.
Let’s Strive is constructed on a mannequin that focuses on channels together with conventional and trendy commerce, e-commerce and D2C. The model’s imaginative and prescient is to supply a brand new, higher and wholesome solution to eat and drink to its prospects. The model has additionally been gaining immense reputation in Delhi NCR and now’s accessible to prospects throughout two thousand shops, together with Kirana Shops, Large Trendy Commerce and famend e-commerce web sites, claimed by the corporate in an announcement.
“Let’s Strive has leveraged its data, business insights and an skilled community to assist startups in India discover the proper companions to efficiently develop their enterprise, and the promise proven by the model inside its first 12 months of operations has immediately attracted our consideration. We want to additional Let’s Strive’s imaginative and prescient and make wholesome snacking accessible for each Indian,” mentioned Anil Jain, co-founder, Enterprise Catalysts.
Let’s Strive is a New Delhi-based startup that gives a variety of premium wholesome Namkeen and savoury snacks made out of groundnut oil and pure components and likewise claims to be free from preservatives, synthetic flavors, color and containing zero trans fat and ldl cholesterol.