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Lumi Interactive is saying a $6.75M seed funding, led by a16z. 1Up Ventures, Galileo Ventures and Heracles Capital additionally participated within the spherical. Double Loop Video games boss Emily Greer additionally participated as an angel investor.
The oversubscribed seed spherical is the most important enterprise capital funding right into a female-founded sport studio in Australia. The studio is the developer behind Kinder World, a free cell sport which lets gamers deal with digital houseplants by performing real-world mindfulness duties.
“Lumi is getting into a quick rising, and far wanted, class of their very own,” stated a16z’s James Gwertzman. “Right here, the aim is to not obtain or compete, however fairly to decelerate, step again and take a a lot wanted psychological well being break.”
The funds will probably be used to pursue Lumi Interactive’s mission to make the world a kinder place. Lumi Interactive plans to develop its improvement staff and scale Kinder World for a big world launch. The studio needs to carry the Kinder World expertise to extra platforms, each on-line and offline.
So what’s Kinder World, and what’s ‘crowdhealing’
Kinder World asks gamers to interact in evidence-based self-care actions. Lumi Interactive employs a full-time wellbeing researcher, a Dr. Hannah C. Gunderman, whose work is what informs the completely different actions throughout the sport. The complete sport is predicated on her idea of ‘crowdhealing’, and as soon as gamers deal with their very own emotional wellbeing they’re gently pushed to succeed in out to different gamers.
The concept is that these acts of ‘kindfulness’ will enhance each particular person participant wellbeing, and on the identical time the wellbeing of your complete group.
“These previous few years have been something however sort,” stated Lumi Interactive boss Lauren Clinnick, in a press release to GamesBeat. “However even within the depths of Melbourne’s lengthy lockdowns, my small staff noticed how on a regular basis acts of compassion, to ourselves and others, might make the world appear to be a kinder place.”
Kinder World has form of blown up on TikTok, attracting an viewers of largely girls and non-binary individuals. Lumi Interactive is capitalizing on the increase in reputation to work with followers on improvement of the sport. Because of their enter Lumi Interactive is ready to verify the sport doesn’t simply really feel like pointless busywork.
Kinder World is out there on iOS and Android, and is anticipating a full launch in late 2022.
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