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Methods to Worth Your Web site’s Price (Higher Than a Calculator)

For those who’re contemplating promoting your web site, you have to know the way a lot your web site’s price. Whereas there are numerous web site worth calculators on the market, most of them are inaccurate at greatest.

Web site worth calculators base their numbers purely on site visitors and area ranking. To provide you an thought of how inaccurate that’s, a web site that I’m within the means of promoting for $500K was valued by one in all these calculators at $14K.


Don’t fear—I’m going to show you the right way to truly make an correct evaluation of how a lot your web site may promote for.

How are on-line companies valued?

When you’ve got a web site that doesn’t get any site visitors or make any cash, it’s in all probability not price something. However it might have worth you probably have a high-value area identify—however that’s a completely totally different article.

For those who do get site visitors and/or have an earnings, that makes your web site an internet enterprise. And there are a couple of totally different ways in which web sites (and on-line companies) could be valued.

The worth of your web site comes down to a few issues:

  1. The earnings you generate (and the place that earnings comes from)
  2. Your web site’s site visitors (and the standard of that site visitors)
  3. Extra added worth (e.g., backlink profile, social media viewers, or e-mail record)

Let’s rapidly break down every of those and the way they have an effect on your potential sale worth.

Revenue a number of

The most typical (and highest-paying) methodology of valuing a web site is a direct a number of of your online business’s web revenue. Web revenue is how a lot your online business takes residence after bills.

On the time of this publish, a typical web site sells for between 30 instances and 45 instances of the month-to-month web revenue. So when you earn $10K per 30 days web revenue, your web site can seemingly promote for $300K to $450K.

The place your website falls in that vary can rely upon a number of different elements, such as:

  • When you’ve got a number of earnings streams Web sites that solely have a single earnings stream (corresponding to Google AdSense or Amazon Associates) promote for lower than web sites with a number of earnings streams (e.g., a mixture of advertisements, associates, and bodily or digital merchandise).
  • How reliant you’re on paid promoting In case your earnings depends on a fancy construction of paid promoting that isn’t straightforward for a non-expert to run, that may decrease the sale worth.
  • When you’ve got commonplace working procedures (SOPs) An SOP is a doc that particulars precisely the right way to do duties inside your online business, corresponding to the way you write, edit, and publish an article or the way you construct hyperlinks. They make it simpler for the brand new proprietor to take over, which may increase the sale worth.

We are going to calculate your web revenue (together with subtracting add-backs, which I’ll clarify) in step one of the valuation. For now, let’s have a look at different methods to worth your web site and enhance your month-to-month a number of.

Web site site visitors

The second-most-common approach of valuing a web site is by figuring out how a lot site visitors the web site will get. That is what most of these “on-line web site price” calculators use, and it’s sort of garbage.

As I mentioned within the intro, the web site that I’m negotiating $500K for was valued at a meager $14K by these site visitors worth calculators.

Ahrefs estimates the month-to-month natural site visitors worth to be price virtually 10X that (at $130K) if we had been to pay for it through search advertisements. So these calculators are poor judges of worth.

Ahrefs' website traffic valuation metric in Ahrefs' Site Explorer

If I had been promoting the location based mostly solely on the site visitors and it wasn’t making a lot of an earnings, this might in all probability be a extra correct worth.

However you’ll be able to nonetheless use site visitors to assist in your valuation. On the very least, the high quality of your site visitors (not the uncooked amount) will help you obtain a better month-to-month a number of in your sale.

For those who get most of your site visitors from search engines like google, your web site will probably be price greater than a web site that will get most of its site visitors from social media or paid promoting.

It’s because natural site visitors takes longer and is more durable to accumulate than paid site visitors. It requires creating high-quality content material and constructing hyperlinks, amongst different issues.

Different valuation elements

Past web revenue and site visitors, there are a couple of different issues that may push up that earnings a number of. These embody:

  • Your Area Score (DR) rating and the standard of your backlinks.
  • Your e-mail record and social media following.
  • Every other hard-to-duplicate elements.

Backlinks are extraordinarily vital for SEO (search engine optimization). And the upper the standard of hyperlinks pointing to your website, the extra it might be price. The DR of your web site is a rating Ahrefs makes use of to gauge the energy of your backlink profile.

You possibly can examine your DR without spending a dime with our web site authority checker.

Ahrefs' website authority checker

Nonetheless, merely taking a look at your DR will not be sufficient—you need to dig deeper.

The place are your backlinks truly coming from? Are they from extremely authoritative websites which can be troublesome to construct hyperlinks from, corresponding to or Or did you utilize personal weblog networks (PBNs) and different low-quality hyperlink constructing techniques?

If it’s the previous, that may increase your month-to-month a number of.

You should utilize the Referring domains report back to see what backlinks you’ve got and get a tough thought of the standard of these hyperlinks. Simply plug your website into Ahrefs’ Website Explorer and click on “Referring domains” on the left.

Referring domains report in Ahrefs' Site Explorer

Moreover, a powerful e-mail record or social media following with good engagement will probably be beneficial to any potential purchaser. Not simply uncooked numbers; engagement is what actually issues. It’s simply too straightforward to pay a couple of dollars to artificially inflate your e-mail or social media with low-quality bots.

Lastly, in case your web site has something that’s distinctive and troublesome to duplicate, that’s usually beneficial to a purchaser. 

For instance, I constructed an RV mortgage calculator instrument for my web site that price 1000’s of {dollars} to have a developer construct. This instrument went on to rank for the key phrase “RV mortgage calculator,” making it much more beneficial.

Three steps to calculate your web site’s price

Now that you understand the elements that have an effect on your web site’s sale worth, let’s truly give you a quantity for you! Every of those steps gives you a price—however the extra you observe, the extra sensible your valuation will turn out to be.

Step 1. Create a monetary spreadsheet

The very very first thing you need to do to calculate your web site’s price is create a spreadsheet, which incorporates your revenue and loss, add-backs, and web revenue.

Right here’s an instance of what that will look like:

Website value profit & loss spreadsheet

You create a column in your income, then columns for every month. Do the identical factor together with your bills. Income – Bills = Web Revenue.

When you’ve listed your earnings and bills, then you’ll be able to create a piece for add-backs (additionally referred to as Discretionary Spending). These are bills that the brand new proprietor received’t incur sooner or later or wouldn’t have incurred if they’d owned the enterprise.

For instance, issues like proprietor salaries, hyperlink constructing or content material that created enterprise development, or net growth.

Add-backs and discretionary spending calculator

With that carried out, calculate your web revenue: Income – Bills + Add-Backs = Web Revenue.

After getting the online revenue for the final 12 months, merely add all of that collectively and divide by 12 to get your common month-to-month revenue. Then take your common month-to-month revenue and multiply it by 30 to 45 to get a spread your web site may promote for.

If that’s all you wished—you’re carried out! However if you wish to take it a step additional and get a greater thought of what you’ll be able to realistically promote your web site for, transfer on to step #2.


In case your web site doesn’t have any earnings and also you purely need a valuation based mostly on site visitors, you will get a tough thought through the use of the site visitors worth metric within the Overview report from Ahrefs’ Website Explorer. It represents an estimated month-to-month price of site visitors from all key phrases a website is rating for if paid through PPC.

Overview report of Ahrefs' site in Ahrefs' Site Explorer

Step 2. Contact web site valuation corporations

There are on-line web sites/enterprise brokers who will help consider the worth of your web site and assist you to discover a purchaser, negotiate phrases, and shut the sale.

Locations like Empire Flippers and Flippa are examples of such brokers.

They’ll consider your web site’s price without spending a dime. Simply head to their website and fill out a type, and also you’ll know your website’s price inside a week.

I like to recommend going by this course of even when you don’t truly plan on utilizing their brokerage providers as a result of it gives you a a lot better thought of what your web site can realistically promote for within the present market. They do that for a residing, in order that they’re fairly good at it.

While you join, you’ll get a Vendor’s Dashboard with inquiries to reply and, ultimately, affords in your website.

Empire Flippers' Seller Dashboard

As soon as this half’s carried out, step #3 will assist you to get the most effective deal attainable.

Step 3: Search for different events to get the most effective deal

Working with brokers has a number of perks: They’ll discover the customer for you, assist negotiate the deal, and guarantee a seamless transition into the brand new proprietor’s arms. In addition they present authorized assist and make it so that you don’t want to rent an lawyer or fear about contracts and different advanced issues.

Nonetheless, to offer these providers, they take a hefty payment. In Empire Flipper’s case, it’s 8% of the sale worth as much as the primary $700K as of this writing.

If you wish to get a greater deal and take extra residence once you promote, you need to think about discovering the customer your self and hiring an lawyer to supervise the deal. Ultimately, in case your website is large enough, this can find yourself saving you cash.

That mentioned, you probably have a smaller website, it might not be well worth the problem to save lots of a tiny quantity.

But when your website is greater, yow will discover patrons in a number of methods. You possibly can attain out to rivals on to see in the event that they’re concerned with buying you, or you’ll be able to look to different events who can profit from proudly owning your website.

For instance, when you personal a website about automotive work, you’ll be able to attain out to mechanics or corporations that promote auto elements or bloggers who write about related matters.

Will probably be a number of additional work and handbook outreach to search out your self a purchaser. However in order for you the most effective worth, it’s the one option to get it.

5 methods to extend your web site’s sale worth

Now you’ve got an thought of what your web site is price and need to see that quantity get greater. How do you try this? Clearly, you are able to do it by making extra money. However past that, listed below are 5 methods to extend your sale worth:

1. Diversify your earnings streams

Bear in mind how I mentioned web sites with a number of earnings streams promote for greater than these with a single earnings supply? Properly, when you solely have one or two methods of creating wealth, increasing that may assist your a number of.

You are able to do that by:

  • Including show advertisements to your website by a show community like Ezoic or AdThrive.
  • Branching out to different associates moreover Amazon.
  • Creating and promoting your personal bodily or digital product.

For those who’re capable of, I extremely suggest figuring out affiliate partnerships straight with the businesses you like to advertise. 

Amazon’s associates program is nice and straightforward to make use of, but it surely solely pays a couple of p.c. For those who work out your personal partnerships, you will get wherever from 5% all the best way as much as 30% or extra. It pays to construct relationships and do issues others are too lazy to work on.

2. Negotiate larger charges with associates

If you have already got partnerships with totally different associates, a simple option to enhance your earnings is by negotiating a better price. 

It’s extraordinarily frequent for associates to provide out a better fee when you simply ask—as long as you’ve got an current relationship with them and also you’re truly sending them gross sales.

Ship them a fast e-mail like this:

Hey [Name],

I’ve been working with you for X months/years now, and we’ve despatched $X in gross sales to you. It’s been fantastic working with you, and we love selling your merchandise!

If you’ll be able to bump our fee as much as X%, that may give us extra funds to advertise your merchandise to a wider viewers and create extra content material round your model.

Can we speak about getting this price enhance?


[Your Name]

Lastly, don’t be afraid to select up the cellphone and name them. It will probably usually be simpler to barter over the cellphone or on a video name. You should utilize the facility of human connection, as you’re not simply an e-mail deal with on a pc display.

3. Cut back prices

For those who cut back your online business’s prices, you’ll be able to promote it for extra money. Duh, proper?

Some straightforward methods to scale back prices:

  • Canceling subscriptions you’re not utilizing
  • Paying for instruments yearly as a substitute of month-to-month to save
  • Assessment your funds and take away or cut back any pointless bills

This one’s fairly self-explanatory, so I’ll depart it at that.

4. Diversify your site visitors sources

Identical to diversifying your earnings sources can enhance your web site’s worth, having a number of site visitors sources can supply the identical end result.

I already talked about that natural site visitors is extra beneficial than paid site visitors. So you can begin search engine optimization efforts to get extra natural site visitors.

In addition to that, you can even create and promote your model on a number of social media channels. Begin a TikTok account or a YouTube channel. Cross-post on Instagram and Fb. Perhaps even begin a Fb group and construct a group.

These are all methods to extend your web site’s site visitors and, in the end, how a lot you’ll be able to promote it for.

5. Create commonplace working procedures

SOPs not solely make your online business extra beneficial to patrons, however additionally they make it simpler to run and rent folks to do the duties you’ve documented. This, in flip, makes it simpler to scale up your online business and make extra cash.

Primarily, an SOP is a doc that outlines precisely the right way to do a selected activity in your online business step-by-step. They usually embody screenshots and even movies.

Right here’s an instance of one in all my SOPs on discovering and reaching out to influencers for content material promotion:

Example of an SOP

It breaks down every step, explains the objective and course of, and hyperlinks to movies on the right way to particularly do every a part of the method.

Right here’s a superb information by Candy Course of that teaches you the right way to make SOPs.

So must you promote your web site?

At this level, you need to know the way a lot your web site is price and the right way to enhance that quantity.

For those who’ve received this far, it in all probability means you’ve got a worthwhile on-line enterprise—one thing many individuals envy. Are you certain you need to promote it?

For me, I made the choice to promote one in all my web sites I’ve been engaged on for practically a decade attributable to private causes, a necessity for capital, and (most significantly) burnout.

I used to be uninterested in engaged on it in any case these years. It was a tremendous enterprise that largely ran itself, however I used to be prepared for a brand new chapter in my life. 

If that’s you, possibly it’s time to promote.



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