On-line B2B transactions in Poland are estimated to be value 130 billion euros in 2021. That is a median yr on yr development of 8.4 p.c, when in comparison with the whole market worth in 2016 of 555.3 billion euros. Between 2016 and 2021, the market has grown 41.8 p.c.
These knowledge are findings within the Uncover the biggest B2B e-commerce market in CEE report from Marketplanet. To get an concept of ecommerce in Poland, particularly the net B2B market, the researchers surveyed virtually 1,000 respondents. They have been B2B consumers (414) and B2B sellers (528) in a number of industries with greater than 10 staff.
Huge corporations’ purchases grew 48.7%
Huge corporations’ purchases elevated by 48.7 p.c and purchases achieved by medium-sized corporations elevated by 41.1 p.c. Small corporations have grown much less of their expenditures, as they report an increase of 18.3 p.c. And practically two thirds of the B2B buy quantity in Poland was made by corporations with over 250 staff. The market is usually dominated by massive and medium-sized companies.
46% of B2B sellers promote on their very own digital channels
The analysis additionally seemed into how the market operates. Greater than half of your entire B2B market contains of purchases in industrial engineering and wholesale commerce. Virtually half of all B2B sellers (46 p.c) are in a position to promote their merchandise on their very own digital gross sales channels. One other group (31 p.c) makes use of business web sites. On the similar time, sellers additionally use offline channels with virtually half utilizing gross sales representatives, 15 p.c use retail chains and 13 p.c are at commerce festivals.
Most corporations use Google to seek out new provides
Firms that search for new provides primarily achieve this utilizing Google Search (78 p.c) or in catalogue-based on-line retailers (62 p.c). A majority of those corporations additionally use worth comparability instruments when on the lookout for provides (53 p.c). A barely smaller group makes use of Allegro (45 p.c).
Replace on September fifteenth: on account of an error within the translation of the report, the estimated worth of the Polish on-line B2B market was not appropriate. The web B2B market was really estimated to be value 130 billion euros in 2021.