For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, changing into an entrepreneur was by no means a part of the plan. However after recreating one in every of her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly change into a thriving family-owned enterprise.
“I began researching easy methods to make gemstone bracelets,” Schleifer mentioned. “One factor led to a different, and folks began asking me if they might purchase my bracelets, so I began promoting them at soccer video games, at colleges, and many others.”
With nearly no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so turned Stacked by Suzie, an reasonably priced and on-trend jewellery model primarily based out of Virginia Seashore.
On the time, Talia was house from faculty at UVA and, taking after her mother, determined to begin crafting her personal hoop appeal earrings. Understanding the battle as a school scholar to seek out jewellery that was each trendy and reasonably priced, Talia got here up with the concept of a Gameday product line, which gives earrings, bracelets and necklaces in quite a lot of college colours.
“That form of morphed into this entire enterprise. We began getting a number of DMs on Instagram, and we had these little pillow containers that we’d embellish for each single individual,” mentioned Schleifer.
Nevertheless, as Stacked by Suzie expanded not simply regionally however throughout the nation, Schleifer and her three daughters have been confronted with new rising pains, equivalent to order success and delivery processes. They wanted an ecommerce platform that would sustain with the enterprise’s rising demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that we now have a great help system behind us.”
Though the enterprise was already increasing quickly, the true game-changer for Stacked by Suzie was the launch of its TikTok account.
A couple of months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes artistic methods to model the model’s jewellery, selling new items and enjoying on in style TikTok tendencies.
“It completely blew up our enterprise. We form of went viral,” Schleifer mentioned.
Now with quite a few micro-influencers selling its jewellery and nearly 80 thousand TikTok followers, Stacked by Suzie is actually a first-rate instance of “TikTok Made Me Purchase It.” On prime of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
After all, many companies with this sort of recognition can discover it troublesome to keep up the identical high quality and customer support as they’d at first. However even amidst speedy progress, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can truthfully say that we’re nonetheless offering the identical customer support right now that we have been within the very starting,” Schleifer mentioned.
A 100% Happiness Assure
From the times of promoting jewellery to household and buddies in school soccer video games, all the way in which to right now, promoting on-line to clients throughout the U.S. — Stacked by Suzie has all the time been about making their clients completely happy.
In actual fact, Schleifer defined one of the thrilling components of her job is listening to from their clients and seeing them model their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, carrying matching necklaces with their besties or getting an extra piercing to allow them to put on extra stacks, the household loves seeing their clients assured and completely happy of their Stacked by Suzie jewellery.
“We actually need to create trendy, high-quality and accessible jewellery for everybody, and we try this by persevering with to analysis, re-source and attain out to our clients to be sure that we all know what they need,” Schleifer mentioned. “We’ve what we name a 100% Happiness Assure to be sure that each one in every of our clients is completely happy.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their clients — on the flip aspect, their clients have supported Schleifer and her household in additional methods than one.
Recalling a current emergency, Schleifer defined that she and her daughters needed to depart the enterprise for 2 weeks. With orders persevering with to pour in and no method to fulfill them, the household was uncertain easy methods to deal with the state of affairs.
However after sending out an e-mail to a whole bunch of shoppers, explaining the state of affairs, Schleifer was bowled over by the overwhelming help she acquired. With just one cancellation and a number of messages of prayers, help and greatest needs, Schleifer shortly discovered that buyer help goes each methods.
“That’s after I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer mentioned. “We’re about connections and household and making a distinction, and it provides me nice hope that persons are so type. We’re so appreciative of the superb clients that we now have.”
A Household Success
Few enterprise homeowners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves having the ability to study alongside together with her women and watch them pursue their very own enterprise endeavors.
In actual fact, Talia not too long ago launched her personal profitable enterprise, creating graphic designs for faculty dorms and residences. And her different two daughters Isabel and Chloe proceed to help the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going stay on social media, modifying content material and interacting with clients.
“Generally they’ll say, ‘I can’t imagine that we now have our personal enterprise,’” Schleifer mentioned. “I believe it’s given them the arrogance to only strive one thing completely completely different and new.”
The Ultimate Phrase
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