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The Business Owner’s Guide to What Web Design Is All About

Web design is a term that many people are familiar with, but lots of those people don’t actually have a strong understanding of what web design really entails. Having a good understanding of what to expect from web design can be invaluable to your business because it allows you to be more informed when hiring a web designer or working with your current web designer on projects.

Continue reading for our quick guide on what web design is all about

What Is Web Design?

What Is Web Design?

Web design and web development are phrases that are often used interchangeably. As a result, many people may not know the difference – or even be aware that there is one. Although web design and web development usually overlap, they are actually two distinctly different things. To put it simply, web development mainly refers to how a website works. This includes things like coding, databases, and servers. Web design, on the other hand, relates to how the website looks. 

Web designers are responsible for things like selecting fonts and color schemes and making sure that your website is attractive and easy to navigate. If you have a visual mockup of what you want something on your website to look like, a web designer would be the person to bring that vision to life. 

The Basic Elements of Web Design

There are lots of things that go into web design. Below are some of the elements that are generally accepted as the basics. 


No matter what kind of website you have, it’s important for people to be able to navigate it easily. If people have to spend too much time trying to find what they’re looking for, chances are they will leave your website and go to one of your competitors. As a result, it’s important to make sure that your website has a clear menu structure that is easy to use and properly labeled. Not only is this good for the overall organization of your website, but it can help streamline your visitors’ experiences. 

Mobile Friendly

Almost 50% of people are now using their mobile devices to browse the internet. This number has been steadily increasing over the last several years, and research predicts that it will continue to do so. One of the most important aspects of modern web design is ensuring that websites are able to properly function on cell phones and tablets. 


“Content is king” is a phrase that has been circulating the internet for several years, and that’s because content is the most important element of any website. From text to images and videos, content comes in a variety of forms and web design is all about making sure that each of them looks their best. 


The best websites provide an intuitive user experience for visitors and that’s one of the biggest pieces of web design. Great designers are able to make sure websites are easy to use and provide the best experience. 

White Space

Although it can be tempting to make sure that every part of your website has an image or a piece of text, white space is essential. White space helps lead visitors from one section of your website to the next. Without it, your website may be overwhelming to many people. 

Search Engine Optimization 

Search engine optimization (SEO) has become increasingly important over the years. SEO is what allows your website to be found via search engines, and, in many cases, it can be essential to the success of your business. When your website is properly optimized for search engines, you can see a significant boost in your organic traffic. The best thing about SEO is that people who find your website through search engines are already interested in what you have to offer, which makes them more likely to buy when you’re selling. Good web designers will build websites with this in mind. 

Color Scheme

It’s no secret that different colors can evoke different feelings, so the colors on your website are something you should be very intentional about. Web designers will be well-versed in which colors will look best and what they’ll represent. 


As mentioned earlier, fonts are an important part of web design. Fonts convey what your brand is all about both literally and figuratively. Fonts should be easy to read as well as visually appealing.

How Much Does Web Design Cost?

How Much Does Web Design Cost?

The cost of web design varies based on a lot of factors, mainly the designer’s level of experience, the type of website you need, and the size of the website. However, many web designers start around $75 per hour. You can typically expect to spend at least $1,000 on a website, but large and complex websites can cost you upwards of $10,000.

An Investment In Web Design Is an Investment In Your Future

An Investment In Web Design Is an Investment In Your Future

If you haven’t been making web design a priority, now is the time to start. At Local SEO Search, we offer high-quality web design services. Contact us today to schedule a free consultation to learn more.



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