Each from time to time, we come throughout merchandise available in the market that not solely shock us however get us questioning, ‘why did not somebody consider this earlier than?’
That is precisely how we felt after we got here throughout the Nomad Meals Undertaking – a model that creates bacon thechas and relishes!
Supply: Nomad Meals Undertaking
Meat-lovers might have come throughout hen or mutton thechas, however ready-to-eat bacon relishes had been nowhere to be seen in India. That’s when Aditya and Advaith, two IHM graduates, determined to experiment with bacon thechas for a analysis mission.
After impressing the IHM jury, they realised that their recipes have the potential to be way more than a analysis mission, ensuing within the creation of the Nomad Meals Undertaking.
From changing their analysis right into a worthwhile bootstrapped enterprise to showing on Shark Tank India, the duo has achieved rather a lot within the three years of the model’s existence.
We linked with Aditya Rai and Advaith Inamke, founders of the Nomad Meals Undertaking, to get the within scoop on their Shark Tank India expertise.
En-route to Shark Tank India
Enjoyable Reality: The Nomad Meals mission will get 95% of their gross sales by Instagram adverts. However who would have guessed that these adverts would even be their ticket to Shark Tank? Nicely, definitely not them.
However that’s precisely what occurred. The Shark Tank India workforce got here throughout one among Nomad Meals Undertaking’s Instagram commercials, tried their bacon relishes; and the following factor you recognize, the duo acquired an invite to take part within the present.
“We had been so shocked and, frankly, stoked to obtain the decision from the Shark Tank workforce. We’d have by no means imagined that an Instagram advert can be our gateway into such a giant platform,” the duo share.
Being bootstrapped from day one, Aditya and Advaith determined to just accept the invite to accumulate funding to scale their enterprise. The concept was to take a position 50% of the funding in upgrading their manufacturing unit, which was a rented house.
The duo recall that their whole Shark Tank journey lasted for near eight months, with a number of interview and observe classes. After being chosen as one of many 198 manufacturers to seem on the present, the Nomads kicked off their pitch preparation.
The Pitch Observe
Aditya and Advaith shared that the pitch prep was an expertise in itself as they needed to current their pitch deck in Hindi. They spoke informal Hindi on a regular basis with their family and friends, however the slangish Hindi wouldn’t work in an funding pitch.
The fascinating a part of their pitch preparation part was explaining their hero ingredient itself. “How do you clarify bacon in Hindi?”, the duo puzzled.
Fortunately for them, they received their message throughout in formal Hindi with none hiccups, all due to the Shark Tank India workforce, who helped the duo with their pitch prep.
What’s extra, Aditya and Advaith went in understanding that among the Sharks are vegetarians and would not even strive their best-selling bacon merchandise.
Not ones to be simply disheartened, the duo went the additional mile and included their restricted number of vegetarian relishes of their pitch too, which was sufficient to impress the Sharks.
The spotlight of the televised pitch – the Nomad Meals Undertaking acquired provides from all seven Sharks!
Supply: MX Participant
When watching their look on the present, we agreed that Nomad Meals Undertaking’s branding and product style had been clearly what impressed the Sharks. However the duo added that entering into with a sensible valuation additionally labored of their favour.
And the way did they give you the right numbers regardless of having no formal expertise with accounting?
By counting on Shopify Analytics! “When making ready the info for Shark Tank India, we may simply pull out all the knowledge we would have liked with ease.” That’s one of many the explanation why the duo has no plans on transferring on from Shopify.
Making Headway With Shopify and Shark Tank India
Nomad Meals Undertaking closed the cope with 4 Sharks (Vineeta Singh, Namita Thapar, Ghazal Alagh and Ashneer Grover) at 40 lakhs for 20% fairness.
At the moment within the final phases of due diligence, the duo is worked up to start out working with the Sharks. Having 4 versatile specialists onboard means extra alternatives for the Nomad Meals Undertaking to develop right into a go-to bacon model they envision being.
“We wish to create bacon relishes for each snacking phase”, the duo shares. Nicely, they have already got their best-selling thechas and marmalades within the portfolio. There are additionally plans so as to add extra vegetarian relishes and introduce customised combos sooner or later.
Their look on Shark Tank India has given them publicity and a gross sales enhance. What’s extra, the duo has acquired quite a lot of love from folks on social media. And, in fact, there have been a number of distributor calls.
Curious to know extra, we requested Aditya and Advaith about their favorite Shark. “Ashneer is our favorite. He’s very clever and easy along with his remarks”, the duo claimed.
From taking an off-beat path of making out-of-box relishes to working their enterprise independently, Nomad Meals Undertaking proved that it’s potential to have a easy crusing path when you have got the suitable instruments and help.
And their journey has solely simply begun!
Be taught extra about Shark Tank India and the way it may be a studying expertise for D2C manufacturers.
When you’re all set to embark in your entrepreneurial course, be a part of Shopify’s 14-day free trial to get began.