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Twitter Emulates TikTok With Two New Options

Twitter introduced that it is going to be rolling out two updates that can incorporate video discovery and enhance the person expertise of watching full display screen movies.

It was instantly famous by customers to resemble a TikTok-style of discovering and watching movies.

The response was each constructive and skeptical.

Twitter Discover

The 2 modifications will probably be accessible within the Twitter Discover function, with each options now accessible on Apple’s iOS.

Discover is a Twitter feed that incorporates a curated stream of tweets which can be chosen in line with a person’s pursuits.

It’s accessible on the Twitter app and cellular web site by way of a magnifying glass icon the place tabs reveals classes of trending matters comparable to, For you, Trending and Information.

New Video Carousel

Twitter will start including a brand new video carousel from which a person can choose in style movies to observe, together with film teasers.

Twitter introduced in a tweet:

“Now on iOS, movies in your timeline will open in our full display screen immersive video participant, the place you may swipe as much as hold discovering extra content material.”

Twitter described how the brand new function will make it straightforward to maintain discovering extra movies.

“A few of you on iOS and Android can even see advisable content material in a brand new video carousel on the Discover “For You” web page.

Wish to return to scrolling? Faucet the again arrow within the prime left nook to exit the participant to go proper again to the place you left off.”

Immersive Video Participant

The second change is to replace Twitter’s video playback.

Now all it takes to broaden a video when utilizing the app is to faucet so as to take pleasure in a video in full display screen mode.

The replace additionally provides a performance that makes it simpler to maintain on watching extra movies.

In keeping with the official Twitter weblog announcement:

“As soon as the video has been launched in full display screen mode, we’ve made video discovery simpler as nicely.

Simply scroll as much as begin looking extra partaking video content material.

If you wish to exit the viewer and return to the unique Tweet, click on the again arrow within the prime left nook.”

Consumer Response to Twitter’s Announcement

The brand new video feed was instantly and understandably in comparison with TikTok by Twitter customers.

Anecdotally, the responses to the announcement gave the impression to be evenly cut up between customers who appreciated with the ability to spend time on movies and people who disliked it as a result of it felt like Twitter was altering to develop into Twitter.

Movies on Twitter

Movies have at all times been part of the Twitter expertise.

However Twitter’s lack of a function to find and revel in movies made discovering movies secondary to the textual content expertise of studying tweets.

The shortage of video discovery gave the impression to be an oversight since movies had been accessible however tough to find as a separate type of content material medium, aside from stumbling upon the attention-grabbing ones by random probability.

Whereas comparisons to TikTok are seemingly inevitable, it’s additionally considerably inevitable that movies ought to develop into simpler to discovery and watch on Twitter.

Featured picture by Shutterstock/Dean Drobot



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