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What’s REALLY Working In website positioning [Podcast]

It’s doable that what works in website positioning now isn’t what you assume. Opposite to fashionable perception, it’s not all about key phrases and key phrase analysis – although they actually assist! Right now, virtually every little thing works otherwise, and we’re right here to seek out out why.

Craig Campbell, Glasgow’s high website positioning professional, joined me on this episode of the SEJ Present for a candid dialogue about what’s REALLY working in website positioning in the intervening time, together with a dialogue round dropped domains, area leasing, PBNs, hyperlink constructing, YouTube, TikTok and different media shops that Google loves!

There are a number of domains that aren’t personally branded, and you may flip them into a superb cash web site in a roundabout way. Whether or not or not it’s affiliate or ecommerce, it actually doesn’t matter. A web site’s an internet site. –Craig Campbell, 29:24

I don’t even see individuals going to the Wayback machine recreating all of your movies. Many individuals simply slap up any previous URL and model new URLs and stuff like that. What they don’t do is do the fundamentals correctly. It’s worthwhile to reignite that. It’s run out of gasoline, primarily, the web site. It’s worthwhile to reignite it –Craig Campbell, 31:23

In case you ever really feel like you may have imposter syndrome and don’t know something about website positioning, go to a room the place nobody is aware of something about website positioning. They’ll all ask you questions as a result of you’ll be validated instantly. –Loren Baker, 12:38

[00:00] – Somewhat about Craig & his YouTube channel.
[04:28] – What’s Craig’s core focus?
[05:55] – What number of websites did Craig launch earlier than discovering two worthwhile ones?
[13:22] – How does it really feel to be the one website positioning within the room?
[17:03] – What are expired domains?
[30:59] – What NOT to do when shopping for dropped domains.
[37:18] – One of the best ways to strategy expired domains.
[50:39] – Is Craig noticing something in the midst of this content material replace?
[55:38] – How essential are Area Authority scores and different metrics in inbound hyperlinks?
[58:04] – Does Craig ever have a look at Majestic?

Sources talked about:

Craig Campbell website positioning –
Odys World – Premium Aged Domains & Web sites for Sale –

Usually, what I’d do with any web site that I purchased is I’d repurpose it. I won’t preserve the precise template and look of images, however what I’d be doing is recreating, going by any URLs that had hyperlinks pointing to them, I’d be recreating these URLs. I’d put the content material again up from the Wayback machine and preserve the web site as near what it was initially simply to begin to rank once more for a few of the phrases it did have. Then hyperlink fairness begins to relax in. –Craig Campbell, 22:00

I’m not simply trying on the area title. I’m trying on the variety of outbound hyperlinks. I’m trying on the variety of key phrases that rank on that web site. I’m trying on the referring domains. I’m a bunch of different high quality checks, and I feel that half is what these guys are lacking. –Craig Campbell, 32:38

Take the time to put money into an thought. It may be native, world, a $500 product, or perhaps a $20 product, and simply do it proper and get it on the market. Who is aware of, you may get addicted, and also you may, when you’re like Mr. Craig Campbell right here, be capable to flip it for 50x. Its month-to-month revenue is improbable. –Loren Baker, 1:01:19

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Craig Campbell is thought to be one among Glasgow’s most skilled website positioning practitioners. Together with his experience spanning all elements of website positioning, he has constructed up an unmatched wealth of digital advertising and marketing data.

He’s additionally a businessman often known as “Craig Campbell website positioning.” The pandemic led him to start out a YouTube channel that’s now residence to greater than 100,000 subscribers.

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