Customer’s feedback helps to understand more about the brand or an organization about its performance, product quality, customer support services, and its credibility. According to their behavior pattern, brands can improve their services and fulfill their audience desires. User’s feedback plays a crucial role in online marketing because it help brand to fascinate potential audience and also enhance brand reputation in the market.
Here we have listed different ways to connect with audiences to get opinion about their brand:
Live Chat with customers for their opinions: To start with the communication live chat option is the best option to get closer to the customers. These help businesses to understand their customer’s feedback and get the things resolved in future for the same customers. Feedback may come with a positive response, unsatisfied opinion or neutral response. But in all these situations brands get an opportunity to work more on their product and serve the best to their audiences.
Live chat is one of the trendiest tactics to highlight on the website and make it live. This gives an opportunity to the company to answer their customer’s queries and make them satisfied.
Try to Get Feedback through Email or any other medium: To get personalized and comprehensive feedback, brands must take the help of email, SMS, Whatsapp etc. This process gives you the most valued opinion. Communication can be taken forwards through emails, whatsapp or any other medium where people feel free to talk and share their feedback. However in this manner the brand comes to know what their audiences are thinking about their brand.
Feedback when order is placed: If you want to know your users shopping experience then use this method. Ask them if they found their desired product from the company? You can ask about the website navigation to find the product. Are they satisfied with the product or services they order for? You can even ask their opinion for the website improvement and overall experiences they had while browsing the site and navigating the page.
Offer Freebies in return for feedback: Normally, users hesitate to share their feedback or opinion. Thus offering freebies or goodies would be a great approach to get their opinions and responses about the brand product and services. This can help you to get one feedback with just a small return on a gift to your customers. You can even offer them some discounts, offers etc. while shopping for the product.
Take the help of social media channels: Social media platforms are the most awaiting channels where the feedback of the audiences can be posted easily. With the help of a puzzle, quiz or survey you can ask your question to the audience and let them answer the questions. Whoever wins the quiz or puzzle will be the winner of the game. You can share the winner’s stories over the Facebook Page, Instagram or YouTube Channel.
Publish Positive Feedbacks: Number of customers hesitate to post their feedback openly but you can assist them to post the positive feedback openly and share it with others. His help other customers to understand about their brand and motivates them to use the product in near future. It builds credibility and loyalty of the brand.
Deal with the Criticism Professionally: Well it is next to impossible to get a good and positive response from each and every customer. There are times when users post negative and wrong feedback to spoil brand reputation or frustration. In this situation as a brand it is important to deal with the trolls and criticism professionally. Never take such criticism personally and deal with it smartly to get the things sorted. Every company faces criticism, even big brands, influencers etc. But what matters is how you manage the critics. Sometimes use this critic as a challenge and get your problem solving ability to clarify their doubts. Respond to them with facts and figures where they can understand the situation.
Ask for the rating: You can even opt for ratings options in which you can ask your customers to rate your services on a scale of 1-10. This will reveal satisfaction with their expectations. This strategy for online business is in trends and mostly used in all industries. When ratings are low then start improvising your service into a specific area.
Conclusions: In short just focus on your brand product and services and always provide the best as per the customer’s requirements. However customer’s feedbacks is the valuable opinion that helps brands to build connections and credibility among customers for the long run. It also helps other audiences to understand how the product and company is on the web.